Rebuild Potrero was formed in 2008 as a collaboration among the residents of Potrero Terrace and Annex public housing, the City and County of San Francisco’s HOPE SF initiative and Mayor’s Office of Housing and Community Development, neighborhood-serving nonprofits and BRIDGE Housing. This initiative aims to address long deteriorating public housing and to support a community transformation where all residents have access to health, well-being and economic advancement.
Using data from an initial resident needs assessment and subsequent cross-sectional resident surveys, this report highlights the results of two key strategies BRIDGE implemented during the first phase of redevelopment:
- Supporting Residents through Housing Retention and Stabilization
- Leveraging Construction Jobs as a Pathway to Economic Mobility
Among the report’s findings: Of the 53 families that moved from the original public housing into the first new residential building, 100% have retained their housing and there have been no lease violations or eviction notices. “Rebuild Potrero’s intentional phased and on-site temporary relocation approach increased household retention and stabilization,” said Susan Neufeld, Vice President of Evaluation and Resident Program Design, whose team researched and authored the report.
On the jobs front, employment rates among Potrero Terrace and Annex residents nearly doubled, from 30% in 2013 to 58% in 2019. “Going forward, we’re developing a long-term strategy to ensure employment pathways throughout construction phasing and expand workforce partnerships to other industries, such as healthcare and technology,” said Damon Harris, Vice President of Community Development.