The Importance of Home

Cynthia Parker The Importance of Home

Dear Friends,

I hope that you and your loved ones are navigating these uncertain times as well as possible. Please know that all of us at BRIDGE are doing our best to help slow the spread of COVID-19 while ensuring that residents and employees are well-cared for. We continue to press ahead with our mission, as this crisis only magnifies the importance of stable, affordable homes and strong communities.

Under the Bay Area counties’ shelter-in-place order, the BRIDGE headquarters office in San Francisco will be closed through April 7 or whenever the order is lifted. Across the company, from Seattle to San Diego, our IT team is doing a stellar job of facilitating remote work and virtual meetings. Employees who can work from home are doing so, and we are supporting staff whose jobs cannot be performed remotely. All essential business functions are being carried out.

Our Resident Programs team is coordinating closely with service partners so that residents’ needs are served as well as possible, including urgent needs such as access to food. The team created resident resource guides–for example, homeschooling resources for families with children–which are being distributed at the properties and are posted on our website. We have adjusted operational protocols at all BRIDGE properties per CDC and public health authority guidelines, and we are monitoring new guidelines as they are issued.

For the 1,281 apartments we currently have under construction, work is largely continuing, even in shelter-in-place locales where authorities have appropriately defined the building of affordable housing as “essential infrastructure.”

We’ve created an emergency planning and response task force, consisting of me, EVP and COO Susan Johnson, and the heads of our Human Resources, Communications and IT teams. We have a standing twice-weekly meeting, collaborate with industry peer groups re: best practices, and provide regular updates to our staff and Board. The wellness of our residents and employees remains a top priority, and we are working hard to maintain continuity.

In the face of a rapidly changing situation with many unknowns, I want to express my hope that you and your families are healthy and safe. Many thanks to you, our partners and friends, for your continued support and good wishes. You truly inspire BRIDGE in our mission to strengthen communities and improve people’s lives.


Cynthia A. Parker
President & CEO

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