El Cerrito Selects Holliday and BRIDGE to Build Mixed-Income Housing, Retail Next to BART Station

EL CERRITO, CA, August 30, 2016—The City of El Cerrito has selected Holliday Development and nonprofit BRIDGE Housing to bring mixed-income residential and retail to the 1.75-acre Mayfair Block next to the El Cerrito del Norte BART station.

BRIDGE’s building would offer 68 affordable apartments for families earning 30-60% of Area Median Income, while in a separate development Holliday would create 166 market-rate rental apartments on an adjacent parcel.

In the proposed design, the two “U” shaped buildings open towards each other and share a landscaped central mews to integrate the affordable and market-rate components with quality amenity space for residents to enjoy. BRIDGE Property Management Company will manage the affordable building, and Holliday will engage an experienced third-party property management company for the market-rate component.

In addition to the residential units, some 9,000 square feet of retail and 3,000 square feet of office space will create more activity along the street front and bring additional neighborhood-serving retail to the community, with an eye to providing opportunities for local businesses and entrepreneurs. The developers intend to invest in public art down the central mews and along the face of the building to create dramatic site lines that connect from San Pablo Avenue to BART and the Ohlone greenway.

Located just steps away from the El Cerrito del Norte station, the location is served by numerous AC Transit and other bus lines and has strong connectivity to existing pedestrian and bicycle corridors. Holliday and BRIDGE are committed to encouraging alternative modes of transit, with design features such as a minimum of one-to-one secure bike parking, bike work stations and lounges, multiple car-share spaces, electric vehicle charging stations, and unbundled parking in the market-rate component.

Construction of the market-rate and affordable components could commence in the second half of 2017, pending finalization of approvals and financing. Design and construction partners include Lowney Architecture, Cannon Constructors, Rhoades Planning Group, and Miller Company Landscape Architects.

“Our developments are not just about the physical structure, they are about the integration with the existing community and the homes that are being created for years to come,” said Rick Holliday, President of Holliday Development. “We’re thrilled to deliver a range of housing choices in a truly transit-oriented development, along with access to alternative transportation, open space, and local and neighborhood retail.”

“The vision is for a vibrant, mixed-income community that sets the stage for additional innovative, infill growth around the entire station area,” said BRIDGE Housing President and CEO Cynthia Parker. “Rick, who co-founded BRIDGE, shares our commitment to quality, quantity and affordability. We are proud to team up with Holliday and the City to make the vision a reality and bring new opportunities to people in El Cerrito.”

Mayfair is among the developments BRIDGE has undertaken in adjacency to Holliday; the first consisted of Coggins Square (87 affordable apartments by BRIDGE) and the adjacent Iron Horse Lofts (54 market-rate townhomes by Holliday), completed in 2000 near the Pleasant Hill BART station. In West Oakland, the teams delivered two components of a 29-acre development: BRIDGE’s affordable Ironhorse at Central Station and Holliday’s market-rate Pacific Cannery Lofts.

For more information about Holliday Development, visit www.hollidaydevelopment.com. To learn more about BRIDGE Housing, visit bridgehousing.com.

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Holliday Development has been a pioneer in Bay Area real estate and community development for nearly 30 years, starting with San Francisco’s first live-work lofts with iconic projects like The Clocktower and 601 4th Street, and continuing into transitioning neighborhoods like Emeryville and West Oakland. By building vibrant mixed-use communities that are sustainable and cutting edge, Holliday Development has taken some of the Bay Area’s most complex real estate and brought it to life.

BRIDGE Housing Corporation, a leading nonprofit developer of affordable housing, creates, owns and manages a range of high-quality, affordable homes for working families and seniors. Since it was founded in 1983, BRIDGE has participated in the development of over 16,000 homes serving more than 40,000 people.


BRIDGE Housing