BRIDGE Housing Launches New Five-Year Strategic Plan

SAN FRANCISCO, April 9, 2019--BRIDGE Housing, a leading affordable housing nonprofit, has published its 2019-2023 Strategic Plan.

The plan is available for download at Developed through an intensive process with its Board and senior staff, the plan is a five-year road map for BRIDGE as it continues to grow as a leader, producer, operator and owner of affordable housing in the context of holistic communities.

The plan focuses on six interrelated initiatives: Real Estate Development; Capital and Fund Development; Community Development and Resident Services & Evaluation; Internal Strengthening; Information Technology; and a new Innovation Lab, which will incubate, pilot and launch new initiatives that address issues such as cost-containment strategies and the need for moderate-income housing.

To measure progress and success, BRIDGE identified the following performance metrics to reach by the end of 2023:

  • Real estate production (ground-up development and acquisitions): 9,000 units
  • Project capital raised for developments: $3.8 billion as defined by project pipeline
  • Real estate construction cost: 5 methods of cost reduction tested
  • Community-serving assets: 25 developed or planned
  • Preschool enrollment at Jordan Downs and Potrero: 25% growth in enrollment among original residents
  • Fund development campaign: $35 million in funds raised or committed
  • Resident quality of life: 75% experience improved quality of life after moving into a BRIDGE property

During the next five years, the plan will be subject to frequent review so that mid-course horizon shifts can be adjusted as required. “Ultimately, this plan will help us adapt nimbly to change and continue to lead by our signature keywords: quality, quantity, affordability,” said Cynthia A. Parker, President and CEO of BRIDGE.

Under the organization’s first strategic plan (2013-2017), BRIDGE doubled its production through broadening its geographic footprint to the entire West Coast; deepening its capacity for capital aggregation, complex transactions and stewardship of an ever-expanding portfolio; and strengthening its commitment to holistic community development, product diversity and resident outcomes.

“As a result, BRIDGE has become a larger and stronger organization that is able to meet the challenges of an increasingly complex environment: layered local and state funding and regulations, diverse needs of new residents and communities, and emerging capital and philanthropic resources,” said Parker.

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